Webinar: 8 Top Tips for Building a Personal Brand
Updated: Aug 3, 2020
With Forbes reporting that 70% of employers are using social media to screen candidates, it's more important than ever to build a personal brand.
We hosted our first Furlonteer Community webinar, reaching out to Furlonteers with experience in branding to find give top tips to help you stand out from the pack.
Check the details at the end of this post on how to sign up to the Furlonteer Community and access content like the full version of this webinar and much more.
4 Personal Brand Top Tips from Gemma Walsh
Our first four tips come from Furlonteer Gemma Walsh, Brand Manager for Marriott International.
1. Find Your Purpose
Focus on the ‘why’ as opposed to the ‘what’. The question to answer is: why do you do what you do?
2. Be Genuine
Choose a tone of voice and style that is true to you and be consistent with it, both online and offline.
Practice what you preach and live your brand. Consistency is key and it's so much easier to be consistent if you are being your genuine self.
Gemma's top personal branding tip: Ensure to include your personality and passion points (i.e. passionate foodie dedicated to hospitality brands) into your LinkedIn bio.
3. Optimise Your Brand
Optimise your online presence so that it matches your brand. Treat yourself as a brand: have some professional headshots taken (or portrait mode on iPhone works wonders!). Get a professional logo designed. Build a website which showcases your work and your brand values through testimonials and clear call to actions.
4. Get Visible
Self-promotion is key when it comes to building your personal brand. Exposure is everywhere: your website, CV, social media, how you present yourself in real life, your written and verbal communication, your reputation, and career impact. Ensure you are being consistent and visible across all platforms.
Communication is key and the way you communicate will have a big impact on how you are perceived.
Tailor your platforms to your audience – if you are looking for a new job and want to attract
recruiters, focus on building your LinkedIn profile and fine tuning your social media
4 Personal Brand Top Tips from Charles Barber
Our next four tips come from Charles Barber, a Marketing and Communications Director. Charles previously worked for The Economist before leaving to launch his own company.
5. Play to Your Strengths
Be authentic - people must believe you have the skills to support your personal brand otherwise they won't buy into it.
6. Know Your Audience
Who are you aiming your personal brand at and what exactly are you are offering them?
Keep your message focused for your target audience and make sure your messaging resonates with them.
7. Choose Your Lane
You cannot be all things to all people!
8. Be Resilient
Your brand is you and you are raising your head above the parapet [when posting]. Sometimes you will say things that others will disagree with. Defend yourself authentically and professionally and don't take things personally.
For more content from Charles, check out his LinkedIn page
Want even more like this? Join our exclusive network...
We've set up an exclusive networking group just for Furlonteers. To access our full webinar with Gemma and Charles and be first to know about future events sign up to Furlonteer today.