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How to achieve the best charity branding: NAFS case study

As charities move to online activities and fundraising, some organisations are finding it hard to establish themselves online. Furlonteer was on hand when Nadera from NAFS needed support.


A new online brand identity: the new NAFS logo

Tell us a little bit about yourself?

My name is Nadera Amini and I live in Bradford, a very multicultural and multi-religious city in West Yorkshire. Twenty years ago I came from Germany and now I am a mother of five children.


Living here I learned about the diversity and barriers for BAME girls and women to engage in sports as well as in cohesion work with other communities.


What does your organisation NAFS do?

Our community organisation has a charitable purpose and is called NAFS which stands for Nutrition Advice Fitness & Self Care. NAFS is an Arabic word for our Soul, Psyche and Ego!

We offer;

1 : Sports and Fitness : Zumba / Aquazumba / Fencing / Netball / Boxersize / Pilates and Multisports


2 : Nutritional and wellbeing advice for the body


3 : Self-care and mental health workshops for the mind


4 : Advice and interfaith cohesion work on current topics and stigma to promote tolerance and acceptance.


When did you realise the need for a new online brand identity?

Due to Covid-19 all our activities came to a halt and we were watching from home how everyone was struggling physically as well as mentally.


I never stopped working from home; being a Social Prescriber and Homeopath I started supporting everyone with one-to-one sessions via Zoom, email and phone.


Immediately it became clear that we all have to help each other to overcome the pandemic and its effect on families and especially for the BAME community, who are most vulnerable due to health inequalities and education about self-care.


I was aware that to help the community somebody from the community needed to intervene and support the people and families. All our activities are self-funded and the demand keeps growing day by day.


Then I thought, "How can we prepare ourselves to be ready once we are out of lockdown?"


We actually had no virtual platform to offer and to share our skills and services into the community. We only had Twitter and WhatsApp as our social media platforms. We didn’t have a website or resources to pay for it.


How did you discover Furlonteer?

On Twitter I luckily read about the new concept of Furlonteer helping charities during this hard time. They became a big part of my life and helped me to meet new people with different skills and a caring nature.


One day I was on Twitter and read about the great initiative with volunteers supporting charities and community organisations to use their skills and expertise during the pandemic. I signed up thinking that the help would expand my services for virtual use, as [before the pandemic] we had more face to face programs in the community and now that platform was gone.


Tell us about your experience with Furlonteer?

I got matched up with Ian, a software engineer and Bianca who helped us to understand the content of our website as well as Dafyd for video effects and Daniel from Studenteer.


Some people came and some went due to commitments but we all connected so well and the Furlonteer team worked exceptionally hard to match people up for ongoing support.


RELATED: see Furlonteer Ian's redesign process for the NAFS charity online brand

Would you recommend Furlonteer to other charities or to people on furlough?

It is a great initiative, so easy to sign up as a Furlonteer with your skills and expertise to share with good cause, serving humanity and mankind. We at NAFS already have embedded this ideology to help mankind and empower others to take care of their ‘NAFS’.


I will also sign up as a volunteer and lend my time and skills to serve charities and communities to become a healthier and happier society especially after the ill effect of Covid-19.


What are your thoughts for the future of NAFS with its new charity branding?

We are positive about our future as we are using our brand new website and exclusive logo created with prayers and passion to roll out our services and activities back into the community.


If your charity or good cause is in need of digital support, then get in touch.



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