Designing a brand identity for Halifax Community Fridge: with Furlonteer Max Muller
Updated: Jul 13, 2020
Please could you introduce yourself to us and how you came to hear about Furlonteer? I’m Max. I’m based in London and usually work in the events industry designing epic events for some pretty cool brands around the world. As soon as I was furloughed I had a few weeks to get my head around everything. My girlfriend came across Furlonteer via a connection on LinkedIn, who was already working with Furlonteer. She knew they were in the creative industry, so thought this could be a good match and signed me up.
What made you want to want to sign up as a Furlonteer?
At first I was a little unsure about how I could help but I soon saw the benefits both personally and professionally. Especially how I can help charities during this crazy time and also put my skills to great use helping others!
Could you tell us a little about the charity you’ve been matched with and your role in helping them? I was quickly matched with Halifax Community Fridge, who have been helping over 400 families to date struggling with food shortages. I was tasked with creating a brand and visual identity for the charity. It's had some great feedback and felt really rewarding.
Which new skills has this experience given you?
This experience has taught me that no matter your skillset, you can always help communities and organisations in the non-profit and charity sector and know you are doing good.
What impact do you feel it’s had on your experience of being Furloughed, and are you likely to continue volunteering after it ends?
From a personal level, it felt great to work again and get that creative brain into action and be able to put it towards a good cause. It’s also definitely made me realise how many families struggle day to day for food that many of us take for granted and given me an understanding that more needs to be done. I would like to continue to volunteer, helping charities with anything they need and hopefully I will get to work with more, as I can’t see the events/design industry bouncing back just yet.
Could you give any advice or tips to other people considering signing up to Furlonteer?
Just do it! I hesitated at first but don’t have a clue why!! It gives you a great sense of achievement when you see the impact you are having on others.